When you go to a Facebook timeline page, the first and most prominent thing that you see is the cover photo. In addition, research into the patterns that users eyes follow when they land on a Facebook timeline page shows that they spend more time looking at the cover photo than anything else, on average. As a result, it stands to reason that the most important thing that you can improve is your Facebook timeline cover photo. It could make the difference between someone staying on your page and bouncing to another page.
Usually creativity is the way to go in trying to improve your Facebook timeline cover, since it will make it stand out more from the crowd. Fortunately, Social Media Examiner has some great advice on how to maximize the impact that your cover photo has on those who visit your page.
Match Your Cover Photo to Your Brand
Depending upon what you are selling and the type of branding that you are trying to create and improve, you should pick a Facebook cover photo that matches well. For example, think about some of your favorite brands and then visit their Facebook timeline page. You’ll usually see that the types of things that you think about that brand are reinforced by the photo that they chose. Whether you pick an action shot, a trendy logo and design or a still scenic photo, make sure that it matches with the message that you want people to be getting about your company.
Use a Versatile Profile Picture
You need to try to make your cover photo and profile picture work together since they are in close proximity. A lot of people edit them so that they appear to be one picture, working in conjunction with one another. However, if you are going to do this there is something important that you need to keep in mind. The profile picture also has to stand alone in other places, such as other timelines when you share information and anywhere that your Facebook timeline page is mentioned.
As a result, it needs to be a stand alone image or logo in and of itself. That does not mean that it shouldn’t also work together with the cover photo. In an ideal world it would serve both purposes, providing you with awesome options to showcase different looks in different places on Facebook.
Use Custom Tab Images
As you continue to carry out the theme of your page and try to tie it all together, make sure that you use custom tab images to continue to use matching colors and strategies that will strengthen the cohesiveness of your overall page. This is a strategy that a lot of people don’t think about, which is why it can make such a huge difference when you do.
Have a Plan and Follow It
When you are putting together your Facebook cover photo, you should be doing it with a plan or strategy in mind. Regardless of what it is, it should be well planned out. If you do that, you’ll significantly increase your chances of getting a strong impact out of your Facebook page. Try to sit down as a group and create a strong strategy for your company in connection with your Facebook page. Decide what messaging you want to promote and what link you want to drive visitors toward in order to benefit your business. This type of planning may not be a guarantee, but it does go a long way toward improving your chances.